How can parents prioritize the quality of their child’s clothing when there is a constantly evolving mass market? Readily available children’s clothing tends to fade, wear out, and fall apart quickly. Trends move quickly resulting in a fast fashion market where things are meant to be on trend, not long-lasting. The materials used and cheap prices often mean it’s easier and more budget-friendly to replace items frequently than it is to repair them. Clothing is then thrown away after a short lifespan. This type of market creates endless waste and a world in which our wardrobe is seen as disposable.

Silly Goose Kids aims to create clothing and accessories made with quality fabrics, elastic, trims, and buttons that can withstand playing and washing. Details like reinforced knees and adjustable waistbands leave room to grow and play. When possible, repurposed materials like buttons and lining fabrics will be used to reduce waste and make each item one of a kind. All items will be made by hand in New Hampshire, and the fabric used will be made and printed in the USA. These pieces of clothing will last through lots of playtime, and can even be handed down to other siblings.